Marketing News

Kelsea Ballerini Has the ‘Fixins’ for Country Fried Hair in Pantene Ad

The brand's Damage Repair Collection combines retro diner aesthetics with a playful hair care menu catering to all hair needs.

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By: Lianna Albrizio

Associate Editor

For the red-blooded American, nothing says summer quite like chicken. In this heat, just because the chicken is sunbaked, doesn’t mean hair as to be, too! In a bold, humorous new campaign with Pantene, country music star and the brand’s healthy hair ambassador, Kelsea Ballerini, is dishing out all the “fixins” for “country fried hair” in the namesake campaign. Serving as a tress-loving tribute to the “bumpin’, teasin’, bleachin’ and heat styling” that beauty enthusiasts love to dig into, d...

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